EXPO Keynote: David Avrin provides “key” to future competition

(Note: This story appears in the July 2021 issue of ED Magazine) Remaining successful in a challenging environment doesn’t just mean staying competitive with fellow gentlemen’s club operators. EXPO Keynote speaker David Avrin explained it means realizing who your “real” competition is, and understanding exactly what your customers can and will expect from your club […]

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EXPO Panel: All rise … for the EXPO Legal Panel

(Note: This story appears in the July 2021 issue of ED Magazine) As the gentlemen’s club industry shakes off COVID rust, clubs themselves have to be ready to face a legal, political and social landscape that has continued to change. In part one of our EXPO legal panel coverage, moderator Larry Kaplan shares some of […]

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EXPO Panel: Weathering the storm and preparing for “The Comeback”

(Note: This story appears in the July 2021 issue of ED Magazine) Four industry voices — Jason Mohney, Jerry Westlund, Curtis Wise and Shon Boulden — each experiencing success despite COVID, talk about how they stayed afloat and how to potentially safeguard against future industry-wide challenges. COVID-19 created tremendous challenges for adult nightclub operators, large […]

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EXPO Panel: The pinnacle of salesmanship

(Note: This story appears in the July 2021 issue of ED Magazine) Pandemic or no, becoming profitable as quickly as possible is certainly a priority. Whether it’s liquor bottle sales or other forms of “upselling,” food specials, or in-club promotions, the “Rebound” panel educated attendees on maximizing per-guest revenue. It was $25 champagne kickers that […]

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EXPO Panel: Getting social is your key to putting butts back in seats!

(Note: This story appears in the July 2021 issue of ED Magazine) Social media isn’t going anywhere — which means if you aren’t adept at juggling your various platforms (you don’t have only one, do you?), you might be left out in the marketing lurch. At EXPO 2021, Adella of Forward Approach Marketing & Jenna Gross […]

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EXPO Panel: Recruiting & hiring for clubs now a multi-faceted approach

(Note: This story appears in the July 2021 issue of ED Magazine) At EXPO, two industry veterans detailed what you can, and should do, to find new staff and entertainers in a post-COVID world. Kelly Skillen may have some shocking advice for you, if you need the reminder. Namely, that the staff and entertainers at […]

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An EXPO Mainstage with a “wow factor”

(Note: This story appears in the July 2021 issue of ED Magazine) Doubling as the Tradeshow mainstage and the ED’s Awards Show stage, sound and lighting systems integrator AVLI — joined by Chauvet Lighting and Luna Reps — created an immersive experience for convention guests and entertainers alike. Whether you witnessed it during the Tradeshow […]

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EXPO ’21 in photos: Sponsors

(Note: This story appears in the July 2021 issue of ED Magazine) Our EXPO Sponsors are such a HUGE part of everything we do at the convention, which is why we need to take this opportunity to thank each and every one of them! Special thanks to EXPO 2021 Title Sponsors including Bucks Cabaret, Deja […]

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EXPO ’21 in photos: Panels

(Note: This story appears in the July 2021 issue of ED Magazine) Clubs are finally getting back open, many now at 100% capacity, which made this year’s seminars a critical component of the convention. With its theme of “Recruit, Regroup, Rebound,” this year’s slate of EXPO seminars was designed to get club operators back in […]

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EXPO ’21 in photos: $10,000 Bikini Contest

(Note: This story appears in the July 2021 issue of ED Magazine) Once again, $10,000 ($5,000 in cash, $5,000 in advertising) was up for grabs at the EXPO’s Bikini Contest, which was presented by Religion Tequila and co-sponsored by Cloud 9 Aphrodisiac Beverage. Despite a shorter-than-we- hoped-for contest, Shar Zayn emerged as the winner! (And […]

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