Concrete Marketing

The DJ Booth

Hey club DJs: Download these songs and many more, FOR FREE, on It takes just five minutes to sign up, and you can download songs from many different artists and styles right to your laptop! It's easy!

“Indian Trap”—

Indian trap_1it’s more than a name, it’s a sound

Jay Singh, the man behind the Indian Trap moniker and sound, has practically spent his whole life getting ready for his grand debut with “Look Like Monayyy”

Jay Singh was 7 when he saw his father perform with his Bhangra dance crew on television in the U.K.

“I remember the bright colors of their outfits and the Indian drum rhythms were captivating,” says Singh. “I felt something connect inside me and has been there ever since.”

Singh, professionally known as Indian Trap, is a DJ who recently dropped his first single “Look Like Monayyy” in anticipation of his self-titled album. Singh’s musical style is fascinating because he melds more traditional Indian musical stylings with modern hip/hop and trap music.

“I grew up listening to R&B, hip-hop, and Indian music as well as watching hundreds of Bollywood movies,” says Singh. “I feel this has definitely helped me in being able to fuse my cultural sound with urban elements together really well and bring my Indian Trap sound. A lot of the hip-hop tempos are the same as Indian Bhangra tempos, so blending them together works really well.”

Because Indian Trap’s music is bits old and bits new, it serves to bridge generations of listeners—as well as being uniquely interesting to listen to.

“I’m excited to share this sound with my generation and other generations to come,” he says. “I guess it’s always been my goal to forge my own musical path ever since I started to DJ.”

Indian Trap has already remixed mainstream artists such as Usher, Beyonce, Lady Gaga and has produced songs for Cassie and Shakira. He has also done warm-up DJ sets for the likes of Tiesto, Paul Oakenfold, and David Guetta—royalty in the DJ industry.

“I learned a lot from watching them, how their records and CDs were labeled and how they got the crowd to react by using FX’s from the controller and volume level tricks,” he says. “Everything was always fast-paced, they would come on and DJ, then rush off to their next gig.”

Indian Trap’s decision to release his single now had to do with timing. He was looking for the right female rapper and he found her with KresZenzia, who is featured on “Look Like Monayyy,” which is his first impression to most listeners.

“I decided with my team that ‘Look Like Monayyy’ is the perfect set-up record for the sound and to launch both myself and KresZenzia,” Singh says. “It has the right elements of authentic Indian sounds, flutes, vocal effects blended with dirty 808’s trap drums with KresZenzia’s flawless and powerful rap performance. The beat is sexy and uplifting so you can’t stop moving once hooked in. We also went through a few test websites where it scored 90-95% as a hit potential.”

At least one established entity within the music industry took notice of Indian Trap when NOW That’s What I Call Music! tabbed “Look Like Monayyy” for its 65th volume. That will undoubtedly help the track’s exposure to mainstream audiences.

“We never knew until a week before we actually got a space on the CD,” Singh reveals. “It’s a big step for everyone involved and a great window of opportunity for Indian Trap and KresZenzia to keep building. The guys who do the NOW compilations are really into the sound and project and want it to succeed. They told me that it’s time for a new sound to crossover, so fingers crossed!”

- story by Eugenio Torrens
Indian trap interview

SOiL has earned its lovin'

Soil interview_1The Chicago-based rock band talks performing overseas, growth, their greatest-hits album and their unexpected cover of “Gimme Some Lovin’”

The clock read 3 a.m. and Tim King found himself battling a bout of insomnia. As many insomniacs are prone to do, he flipped on the TV. The pixelated image of Dan Aykroyd and John Belushi from “Blues Brothers” presented itself on the screen, so King settled in to watch it for the nth time.

“It came to the part where they are playing at Bob’s Country Bunker and jump into the song with beer bottles flying and craziness,” King says. “I just sat there thinking to myself ‘this would be a great song for SOiL to cover.’ We are from Chicago, we love that movie, the ‘Blues Mobile’ was a Mount Prospect (Illinois) police car and we practiced in Mount Prospect for the first 12 years of the band. So it all tied up pretty well.”

The song, “Gimme Some Lovin’”, is featured on their greatest hits album Scream: The Essentials. As King states, the song came together quickly and seamlessly, despite it being an “off the wall” choice and featuring female vocals for the first time.

Soil interviewThe song title, mixed with the female vocals, makes for an apt tune for gentlemen’s clubs—something King says are part of the culture of being a rock musician.
“We figured after 20 years of being a band, we could say ‘screw it’ and do what we wanted,” King says about “Gimme Some Lovin’”. “There have been many up and downs, but I think that the fans and the fact that we believe in this band still is the reason we keep going. We still have a fire and burn to do this. I truly feel that SOiL now is bigger, badder, and stronger than it ever has been.

“Plus after all these years we know what we should sound like, have mastered the craft of our sound, and become better musicians and better people along the way,” King continues.

Along with self improvement, the path to success has included moments of self awareness. King says he has twice experienced moments that constitute “I made it” epiphanies. The first was opening for Ozzy Osbourne, Rob Zombie and Mudvayne at Allstate Arena in Rosemont, Illinois—where every member of SOiL saw his first concert. The other came playing in the UK at the Download Festival in 2006.

“There were 55,000 people going crazy and when (popular SOiL track) ‘Halo’ kicked it, it was just a sea of people and limbs and everyone signing the words back so loud that we could barely hear ourselves on stage,” recounts King.

Mozart La Para

Mozart CaponeRequiem for an artist

Dominican artist making industry inroads while proudly carrying his country.

Being the first to do anything guarantees you a spot in the annals of history. Amelia Earhart. Roger Bannister. Sir Edmund Hillary.

And now, Mozart La Para. La Para, born Erickson Fernández, hasn’t run a sub-four-minute mile or achieved transatlantic flight, but of consequence is the fact that La Para was the first artist signed to Roc Nation Latin in October 2016.

“I was very excited to find out that I was chosen for Roc Nation Latin,” La Para says, referring to Jay Z’s Roc Nation record label. “I am hoping to learn and develop my music and talent to a global level. I hope to put out hit after hit all while honoring the Dominican flag to all its glory.”

La Para was born in Las Minas, Dominican Republic and quickly developed an affinity for music. His artistic name was bestowed upon him from writing songs early in his career for other artists.

“I started at 12 years old, the same age that (Wolfgang) Amadeus Mozart started,” he says. While in his native Dominican Republic, he honed his talents by engaging in various freestyle competitions. No longer being a secret kept

“I have always known that one day my moment would come,” La Para says. “You just have to work hard, be patient and have hope.”

His hard work and patience have been rewarded with the history-making signing with Roc Nation Latin as well as with collaborative efforts with the likes of Daddy Yankee and Sean Paul. While freestyling and collaborating are fundamentally different ventures, La Para says he enjoys them both.

And those two accomplishments will vary greatly from a debut album. La Para has been traveling between the Dominican Republic, Miami, Puerto Rico and New York City recording his new album, El Orden. One of the tracks is titled “Al Capone,” dropping on Jan. 19.

About the track, sharing the name with the infamous Chicagoan gangster from the Prohibition era, La Para says, “I was simply really into the instrumentals. I was inspired at that moment by other tracks similar to Al Capone.” He admits the track’s name came after it was finished.

Amid the whirlwind of activity accompanying an album release, there will be no rest for the weary as the soon-to-be 30 year old has trips planned to Miami, Texas, Colombia and Canada.

Aside from Mozart La Para, one thing common in all those destinations is gentlemen’s clubs. With one part of the equation being “Al Capone” and the other being an adult club, the result could be a new smash gentlemen’s club hit.

“Trap music is hot right now and I think this beat would be infectious in gentlemen’s clubs,” he says. “Hope to hear it next time I’m in the U.S.”

Mozart capone 2

FREE MUSIC for adult club DJs that grooves!

Hey club DJs: Download these songs and many more, FOR FREE, on It takes just five minutes to sign up, and you can download songs from many different artists and styles right to your laptop! It's easy!


brings the old-school and new-school together

diamante 2by Eugenio Torrens

Inspired by rock luminaries of yesteryear, Diamante is part ‘80s and plenty of spunk. Hear her track “Coming In Hot” on the latest installment of StripJointsMusic!

Diamante has a “School of Rock” summer camp to thank, in part, for where she is today. The then-13 year old with the exotic name—yes, Diamante is her real name, not just a stage name—was a music fan up until that point, but it was one song in particular that awoke in her a hidden passion.

Country music legend Toby Keith

Screen Shot_2017-07-12_at_3.20.08_PMoffers his hilarious ode to the “green” culture with “Wacky Tobaccy”

Song is available for download to adult nightclub DJs courtesy of

by Dave Manack

He’s an undisputed legend of country music. But even if you’re not a big fan of country, it’s practically a certainty that you know one of — or several of — Toby Keith’s songs. “Red Solo Cup,” “I Love This Bar,” “Beer For My Horses,” “Courtesy of the Red, White and Blue.” Ya, you know ‘em.

After two decades of crafting hit after hit and building a massive core audience of die-hard fans, Toby Keith can do whatever he wants. He can collaborate with whoever he wants (see his work with rocker Sammy Hagar), and he can write about whatever he wants. And even though he isn’t much into marijuana himself, he enjoys the culture enough that he wanted to pen a fun anthem dedicated toward it — hence, his latest track, “Wacky Tobaccy.”

ED Publications had a chance to catch up with Toby Keith recently, upon the release of the song and the hilarious video for “Wacky Tobaccy.” The track is available for download to adult nightclub DJs via

ED: You obviously had a great time making the song and video for “Wacky Tobaccy.” What was the inspiration for writing this song at this stage of your career? With the success you’ve enjoyed, have you reached that stage of life where you feel like you can do anything you want without worrying about record label or industry reactions?

Toby Keith: “Wacky Tobaccy” was just an idea that needed to be written and I thought that with all the states going to legalization of marijuana and how big it has been in the news and stuff it was just a funny name and I could write a fun song about; so I just did a laundry list of everything I could think of and set it up and just had fun with it. Yes, I have reached the point in my career that I can do whatever I wanna do but I reached that point a long time ago. That was about the time I started dressing out of my closet instead of the way they wanted me to dress, the record label wanted me to dress. I got my own label in 2005, I just kinda started doing what I wanted to do. But it’s just about freedom — just do whatever you wanna do, write about what you wanna write about and let your fan base decide whether it’s worthy or not.

ED: How do you feel about seeing so many states now legalize marijuana either for medicinal purposes, recreational, or both? Is the stigma now gone from being a “pot smoker”?

Toby Keith: Well I always kinda thought, being in music business and around so many people who smoke every day, that it’s not really my high and I don’t function very well on it. I’m not what they call in “smoking shape,” I’m more of a drinker. I always thought the laws were overrated and over-cooked, over-done. So it really doesn’t affect me one way or the other. I think it will take a lot of crime off the streets.

ED: Our magazine and websites are read by thousands of adult nightclub owners and operators, as well as club DJs. Please tell these guys why they need to check out “Wacky Tobaccy,” and how fun would it be for you to walk into a strip club and hear your song playing?

Toby Keith: Well any time you walk into any club and hear your song playing, it’s cool no matter where it would be. But it would be hilarious to hear about a entertainer dancing to it, but other than that it’s always cool to hear your song being played in a bar you don’t expect it to be played in.

ED: You’re now approximately 20 years into an amazing career in country music. To what do you attribute your longevity? How would you describe yourself now as an artist, compared to when you started in the late 1990s?

Toby Keith: When I started in the ’90s, my career was different because I was having to answer to so many people and please a whole staff of record label people. Once I got to where I started doing things my way and having some success at it, it got really hard for them to come and tell me not to do something. I put out a lot of big songs, two I can think of right off the bat, “Beer for My Horses” and “I Wanna Talk About Me.” They were five-week, six-week number-one big-time smashes that the label wasn’t wanting to put out but I had enough success doing what I want at that point that they went along with it. Then all of a sudden it was a good idea for everybody, it’s the way that kinda goes. Longevity I think is just being persistent and not working the other guy.

ED: You’ve done several collaborations in your career; some with country legends like Willie Nelson, some with rock legends like your friend Sammy Hagar. How have these collaborations helped expose your music to different audiences?

Toby Keith: Well I think any time you can collaborate with someone in a different genre you can gain fans and sometimes you can gain really good friendships. Sammy is one of the cats I have known about 15 years so collaborating with him, Willie, Merle Haggard in my business and just different ages, different genres, different ideas ... a lot of Sammy’s fans that show up at the shows wear his stuff. Over the years with me and Sammy playing together and working together so many times, my fans become his fans and his fans become mine once they dig in and figure out what you’re really about instead of what they might have figured out in the newspaper or something. I think it’s cool, music gets to be the decision maker of the deal.

ED: Of all the songs you’ve ever written, what’s the one song you’re most proud of?

Toby Keith: Well it’s real easy, the song I am most proud of is “Should’ve Been a Cowboy” because I watched hundreds of very talented people go through Nashville when I was coming in and most of them folks didn’t make it and they were very talented people. Your career will only stand as mine has if you continually have hits and you’re very lucky if you can have a hit on your second or third album and still stay around because they move on pretty quick. “Should’ve Been A Cowboy” came out first and laid a great foundation for my career to stand on and gave me some opportunities to fail and still left some bullets left to fire. If you don’t have a song like that up front they may have moved on and you have never been heard of, but that song was the most important song to my career.

Screen Shot 2017-07-12 at 3.18.45 PM

Existing Users Login here to comment

          Forgot login? 

Most Popular Articles