Concrete Marketing

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Julien K - “Systeme de Sexe”

It took a good deal of mental debate to figure out how to simply and accurately summarize “Systeme de Sexe,” by Julien K—the side project of two members from the 90s techno-grunge group Orgy. julien-k

The Last Vegas...

gets the girls naked with “I’m bad” on “stripJoints” volume 16
For nearly five years, the rock band The Last Vegas put out albums on their own, toured the U.S. and Europe and scratched and clawed for every single bit of success they could garner. And finally, after entering and winning the Guitar Center On Stage contest in 2008, they reached the Holy Grail—a record contract with a major label, a management deal with Motley Crue’s Nikki Sixx and a spot on Motley Crue’s current nationwide arena tour.
last-vegasOne would think that such accomplishments would be the pinnacle of a young band’s career. But according to The Last Vegas frontman Chad Cherry, having their new track “I’m Bad” featured on Concrete Marketing’s new “StripJoints” disc that will land in 3,000 adult clubs across the country is the icing on the cake.

“That to me is a dream come true!” says Cherry while in Nebraska on the Crue tour’s latest stop. “I love to write music for naked or half-naked girls to dance to. I have a lot of dancer friends and girls that are into our music, and I just write about what I know. That’s what I’m all about!”

take a sugar red drive in the

“Red Machine”!
This winter, the band Sugar Red Drive will find themselves in 3,000 adult nightclubs across the country.  Or at least, their song “Red Machine” will, as part of the new “StripJoints” Vol. 15 CD, which accompanies this issue of Club Bulletin.  The band itself? Probably not.  Of the four members, only one is over 21.

sugarreddrive“Ya, that kind of sucks that the only clubs we can go to are the 18-and-up clubs,” jokes Sugar Red Drive’s drummer, 18 year-old P.J. Gasperini. “One club we do go to is Pleasure Island in New Paltz (New York). We definitely go there when we have some free time.”
But according to Gasperini, free time doesn’t come very freely for the rock quartet.  The band only recenlty put the finishing touches on their tentatively self-titled debut album, which is set for a spring release, followed by their first big tour this summer.  Even if the Poughkeepsie-based band may not be able to see exotic dancers gyrating to “Red Machine,” they’re still excited about the opportunity to have their music played by thousands of adult club DJs.

“It’s going to be an awesome thing; the band is totally stoked about having our songs played in [strip clubs],” says Gasparini.  “Hopefully it will start a whole domino effect for us!  Either way, it will be great for people to hear our music.”  As for what entertainers, DJs and club patrons can expect from the track “Red Machine,” Gasparini says it’s all about having a great time.

“It’s an uptempo, in-your-face rocker,” he says.  “It’s a feel good song about going to a party, having a good time ... just the idea of going out and having a blast.”  Despite their age, Gasperini and the rest of the Sugar Red Drive—which includes vocalist Archit Tripathi, guitarist Jim Knauss and bassist Davey Alexander—have a fairly mature approach to their career.  If these guys don’t make it big, it certainly won’t be for lack of effort.

“We’re a driven band, period,” says Gasparini.  “We always have to be on point at all times.  You have to be on your game. You have to be a chameleon; you have to learn how to do every aspect of being a band, such as self promotion, booking shows, etc.  No one is going to do it for you.  We’re always writing, always rehearsing.  We’re always on the streets, talking about the band, meeting people.  We’re not out there getting drunk, partying.  We’re working, rehearsing, getting better as a band.”
— Dave Manack


“Move If You Wanna”
The bare-bones beat behind MIMS’ “Move if You Wanna” champions the concept of “less is more”—something too often overlooked, or poorly executed, in popular music.  Jamaican-born and Manhattan-raised rapper MIMS has it down to a science, however, with the up-tempo clapping beat and clever lyrics (seriously: “Chicks call me Phil Drummond ‘cause I give ‘em diff’rent strokes!”). 
“Move if You Wanna” leads in with altered vocals duking it out—it sounds like Alvin, of Chipmunks fame, teamed up in a duet with a kidnapper using a vocal modifier—for the often repeated chorus, “Move-move if you wanna, if you wanna, if you wanna.”  Now just play that eight times in a row, re-use it for the chorus two more times, and you have half the song.  While it sounds repetitive (it is), MIMS makes it work with the second refrain playing louder and practically demanding that asses be shaken in response.  MIMS will have your girls moving like their lives depended on it. — Kylie Matthews

Also featured on “StripJoints” Vol. 15:

Lil Goonie “Girlz Gone Wild” 
Lady Gaga “Just Dance” 
Jody Ruffoul “World of Temptation” 
Steadlur “Bumpin” 
2 Live Crew “Dance Like A Ho” 


Hookups happen.  Nothing wrong with that—we’re all adults here.  Now, whether you decide to leave it at a hookup and nothing more, or pine away mournfully (since you “could’ve been in love by now”) will generally dictate whether you are (a) a man or (b) a woman.  Alright, of course that’s a gross generalization, and there certainly are exceptions, but the second tactic is the one taken by Solange in “T.O.N.Y.”

solange“T.O.N.Y.” (which is short for “the other night, why,” which, despite our best efforts, makes no sense in the context of the lyrics, but hey, who’s paying attention?) plays well as a relaxed break from the generally frenetic pace in strip clubs.  Her soulful R & B ode to a lover who spurned her—whom Solange eventually tells to f*** off (when he does finally call, that pig!)—can give your dancers, and maybe a few of them sensitive-type guys, a song to genuinely groove to.  If you’re unfamiliar with the track, and are feeling pretty doubtful of its place in your club, fear not; some of the lines that sound out the most clearly are “Still he wasn’t just some regular guy,” and “I wish I could take my mind off him,”—fodder for the girls to work with in the VIP room. — Kylie Matthews


“Champagne Chronic Nightcap”
In terms of belting out the skull-splitting notes her older sister Beyonce is famed for, Solange doesn’t quite compare.  She does, however, know a thing or two about singing in a voice that just drips with pure sex appeal, and the inviting, sultry tone practically carries “Champagne Chronic Nightcap” all on its own.  The song is an ode to (obviously) the finer things of a bubbly and cannabis-related nature (we’re sure it’s for medicinal purposes), and throwing it all back with the right person for the purposes of getting extremely messed up.  Good times!

solangeSolange’s teasing giggle and lilting voice are made for tempting men into shamelessly indulging, so use this song as a marketing ploy; in the same way many clubs run dance specials for a given track, try pushing champagne during this song. — Kylie Matthews

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