Tips & Advice

ATMs in 2017:

National-link-photoYou, the terminal owner, will be responsible for all fraudulent charges if your ATMs are not EMV compliant.”

Christopher Tran of NationalLink explains why your club HAS to address the EMV chip in 2017, and what you need to do today to avoid a financial disaster.

Every adult nightclub in the United States has at least one ATM. We all know that. The reasons for having ATMs are obvious: they give patrons the opportunity to withdraw cash, they create an opportunity for more sales, the list goes on and on. We all know that as well. Let’s be frank, you’ve heard the spiel before. So what, if anything, can possibly be new in the ATM industry?

Who you gonna call?

sp gonna call Who you gonna call?

Need a product or service for your club? If so, may we suggest you first call one of the vendors below who took the time to promote their offerings at EXPO 2016. They’ve shown their commitment to earning your business, so please give them the first shot at your business!

How to evaluate,

TA may16 0and get the most from, your managers and club staff

Veteran manager Brian Parselli examines each area of club staff, explains their role in the club’s overall success, and offers tips on how to evaluate and motivate your managers and employees.
Do you have the right person in every position of your staff? What exactly is the right person for the right job?

Using CPU to evaluate ROI

marketing-plans2When it comes to tracking your club’s marketing efforts—your ROI (return on investment), the three most important letters you need to know are CPU: Cost Per Unit. What is CPU, and how can you track it? Ross Yamashita of explains.

Club owners and management are inundated with marketing avenues available to them to attract more guests. When speaking to them, I’ll always ask what their most effective marketing campaign is. I usually get a quick, confident answer. Unfortunately, in many cases, their perception of successful campaigns is based on a snapshot of what they see while they’re at the club or what management “recalls.”

15 Tips for becoming a

employee-flow-chart great leader in your club

If you’re grooming a new manager or looking to be a better leader, bar and nightclub expert Bob Johnson has a few tips to keep in mind when it comes to being the boss.

A bar manager asked me recently if I had any suggestions for becoming a better leader. The person asking me was “thrown” into a management position because he was really good at what he was doing previously. It was “assumed” he must have the abilities to be a good manager because of his previous great work performance. In other words, he got promoted to his “level of incompetence.”

The two-way street

OTTtwowaystreet1of successful feature bookings—and re-bookings

As one of the industry’s most well-known features, Lisa Ann knows what it takes to enjoy a successful booking in the club, and how features can turn that successful booking into re-bookings.
Every club, every feature entertainer and every feature booking agency wants a feature booking to be successful in every possible way—lots of fans through the door, great feature shows, great camaraderie between the feature, club staff and entertainers, and at the end, a resounding, “We can’t wait to have you back!” But what does it take to get from point A—the booking—to point B, the re-booking? What factors will make that initial booking a success?
In the latest installment of her “Now Featuring” column, well-known touring feature Lisa Ann offers her advice on how she and the club staff worked together to create a successful booking for everyone involved, and the keys to securing a re-booking.

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